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Enquirer Consulting Group / Prepared for Westgate Resorts
August 2026

The group and meetings side,
reached by name.

A short read to go with Monday's note, on the part of the business that is bought by a person rather than by a search.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The consumer side is a media problem. The group side is a name problem.

01
Westgate publishes a groups and meetings route with a request for proposal form, so the door already exists. What a form cannot do is start the conversation.
02
In resort group business, first contact usually happens when a planner already has the property on a shortlist. Everything before that shortlist is where the volume sits.
03
Corporate meeting planners, association education directors, sports and tournament organizers and incentive houses all place the same room block for completely different reasons.
04
Those seats sit across the whole country and are enumerable by name. The consumer traveler is not, which is why the two sides of a resort brand almost never share a channel.
Prepared for Westgate Resorts
Where this goes

From waiting for the shortlist to being on it early.

Today
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In this category, group demand tends to arrive once a planner has already narrowed the field.
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The buyer is a seat rather than a company, and planners move between properties more often than brands do.
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In this category paid search and social serve the consumer traveler well and say very little to somebody placing four hundred rooms.
In the first weeks and months
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A named list of meeting planners, association program leads, incentive buyers and travel trade seats, by region and by season.
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A message written for one person at a time against what that planner actually books.
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Every positive reply routed to your group sales team with the person and a way to reach them.
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The whole thing documented and handed to an operator on your side.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Westgate Resorts

Three pieces, built around the group buyer.

The named market

Meeting and event planners, association program leads, incentive and travel trade buyers, mapped by region and by the seasons your destinations sell into.

The messages

Written one at a time against what that planner books and where they book it, and read by a person before anything sends.

The handover

Playbook, tooling, dashboards and a trained operator, so the channel stays with Westgate when we step back.

The consumer side keeps its own channels. This sits alongside them and works the part of the market that answers to a name.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of planners, association leads and trade buyers by region, season and event type, then verify every seat before a message is written.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a multi-destination brand

Many properties. One repeatable motion.

01

Many destinations

One planner can be worth more than one booking across a portfolio. The engine works the person, then the property follows.

02

A seasonal calendar

Group demand moves on a planning cycle. A channel that runs every week reaches the window rather than the announcement.

03

Fixed and finite

Four months to design, staff, run and prove it in market. Then it is yours to run.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Westgate Resorts.